Code Name: 2025 Art Week

Every September, the Korean art scene moves as if carrying out a massive mission. Art Week, triggered by KIAF–Frieze Seoul, has become an unavoidable undertaking, demanding a full-scale response from institutions working within limited resources. With all strategies concentrated on a single point in time, museums, galleries, and independent spaces each devise their own approach to exhibitions. This special feature examines the operational choices these players have actually made, documenting the strategic playbook the art world has accumulated. Each year, the layered strategies reshape the landscape of September.